European TV manufacturer Loewe has chosen the flagship video postprocessor from NXP Semiconductors, PNX5100 to deliver full-HD picture quality on its latest 37-inch and 40-inch LCD TV line-up — the Spheros R37 Full HD+ 100, the Individual 40 Selection Full HD+ 100 and the Individual 40 Compose Full HD+ 100.

The 100Hz flat panels from Loewe will draw on NXP’s Motion Accurate Picture Processing (MAPP) technology and full motion compensated up-conversion to reduce contour blurring and halos for brilliant 1920×1080 high-definition (HD) images.

Roland Bohl, director for R&D at Loewe, said: “As the HD LCD TV market matures and consumers demand progressive improvements in their viewing experience, the ability to up-convert and deliver life-like picture quality will be a key differentiator for Loewe. Having evaluated a number of video processors on the market, we found NXP to offer the right platform for up-conversion to realize our philosophy of image enhancement.”